George Robinson
Midnight is not a send window
Volume is a vanity metric. Windows, timezone, and daily caps are how you keep a domain alive long enough for the pipeline to matter.
Read more →Sales, rebuilt around the mailbox
Notes from the floor on finding the right people, enriching without wasting credits, and sending from your own inbox — with windows, caps, and stop-on-reply.
George Robinson
Start with eighty names, not eight thousand
A first campaign is a test of ICP, copy, and windows — not a test of whether the database is large. Large and wrong is how you teach spam filters your brand.
Read more →Compare your stack
LeadHootz versus the usual patchwork
Not a logo wall. The jobs you already pay five tools to almost do.
Fuel the motion this week
Find, enrich, send from your mailbox, and sit in Unibox when they answer.