George Robinson
The icebreaker is a timestamp, not a paragraph
Personalization at scale is a compliment with a mail-merge. If the line would still be true in six months, delete it. Buyers are done paying attention to fluency.
Read more →Sales, rebuilt around the mailbox
Notes from the floor on finding the right people, enriching without wasting credits, and sending from your own inbox — with windows, caps, and stop-on-reply.
George Robinson
Midnight is not a send window
Gmail will stop helping you once users mark 0.30% of your mail as spam. A weekend blast is how a founder donates the domain. Windows exist so the queue is not allowed to be rude.
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George Robinson
Start with eighty names, not eight thousand
You have about two hours a day that count as selling. Eight thousand rows is how you spend them proving a bad list. Eighty is how you find out if the ICP can take a meeting.
Read more →Compare your stack
LeadHootz versus the usual patchwork
Not a logo wall. The jobs you already pay five tools to almost do.
Fuel the motion this week
Find, enrich, send from your mailbox, and sit in Unibox when they answer.