Midnight is not a send window

7 min read

Volume is a vanity metric. Windows, timezone, and daily caps are how you keep a domain alive long enough for the pipeline to matter.

George Robinson Founder, LeadHootz

There is a particular kind of founder who connects an inbox on Friday, uploads 4,000 rows, and lets the tool “run over the weekend.” By Monday the mailbox looks busy. By Wednesday Gmail is teaching them about spam folders.

LeadHootz will not send a step that sits outside the campaign’s day-of-week window. Held is not failed. Held is the product refusing to impersonate a night-shift SDR that does not exist.

Timezone is not a preference

Account timezone is where daily caps reset. New campaigns inherit it. You can override per campaign when you sell into a different market — London hours for UK buyers, not your laptop’s clock in another country.

If timezone is empty, you are guessing. Guessing is how 2am emails happen.

Caps are a reputation budget

Set the daily cap to a number a human could actually send from that mailbox. Inbox sending is personal on purpose. Twilio SendGrid is for after you have authenticated the domain (SPF, DKIM, DMARC) and outgrown a real inbox — not a shortcut around warming.

A simple rule

If you would be embarrassed to have the prospect notice the timestamp, do not let the agent send it. Windows exist so you never have to make that call at 2am because the job queue was hungry.

See the Growth Hub note on send windows and the quick start for where timezone lives in Settings.

Get a free trial More on the blog

Related posts