The price of a miss should be zero

Classic data vendors sell you a file. You pay for the file. Then you discover that a third of the emails bounce, a third are catch-alls, and a third might be real. You already paid for all three thirds.

LeadHootz runs a multi-provider waterfall for work email, verified email, and mobile. Credits move only when a match is found. A no-match is not a line item. That sounds like a billing footnote. It is a strategy.

Why the waterfall order matters

Providers are tried in sequence and stop on the first quality match. You are not “checking everyone twice” for sport. You are covering the shortfall. Verified email is the safer default for outbound. If a row already has an address from last year, re-verify before you enroll — old data is how bounce rates surprise you on day one.

Do not enrich the ocean

Sample a batch. Read the hit rate in Live Activity. Then waterfall the rest. Mobiles cost more; add them on engaged or high-intent rows, not on the whole TAM. Phone-first on 20,000 cold names is how credits vanish and calling still feels empty.

Same credits in CRM

The public API uses the same people and company enrich, on the same credit pool. If marketing wants enrichment in the CRM, they should not buy a second vendor that disagrees with the app. See API docs.

The honest pitch is not “we find everyone.” It is “you do not pay for the ones we cannot find.” That is the only enrichment math that survives a finance review.