Ship revenue, not headcount.

Lean teams use LeadHootz to build the first repeatable outbound motion — lists, enrichment, sequences, and a human in Unibox — without a five-person SDR pod.

Where a lean week goes instead of selling

Typical early-stage split. Actual selling should not be the smallest slice.

Prospecting & cleanup

~30%

Find Leads + enrichment, not a ZoomInfo contract on day one.

Writing & sending

~25%

Playbooks and a short sequence. Stop-on-reply so you are not the follow-up bot.

Scheduling

~20%

Unibox and calendar booking from the same thread.

Actual selling

The goal

Protect it with windows so the domain survives the scramble.

Verify → launch → tighten

01

Verify

Point LeadHootz at the ICP. Enrich and dedupe. No CSV hell required — import is there if you already have names.

02

Launch

Outbound plus inbound (site visitors who never form-fill). Email and LinkedIn in their hours.

03

Tighten

Drop titles that never reply. Add a signal filter. Raise the cap only after Unibox is real work.

Startup motion vs DIY plus a premature hire

Capability LeadHootz Patch-work stack Why it matters
Launch Connected inbox, same day Build + hire first Speed matters more than a perfect stack
Enrichment Credits on a match Stale scraped lists Higher reply, fewer bounces
Channels Email · LinkedIn One channel or none Meet buyers where they answer
Admin Unibox + Live Activity Late-night CRM theatre Context stays on the lead
Guardrails Windows and caps Blast and pray The domain has to outlive the seed round

Plays nice with your stack

  • Gmail
  • Outlook
  • LinkedIn
  • Twilio SendGrid
  • CRM
  • Public API

Questions for this motion

How fast can we go live?

Pilot as soon as Gmail or Outlook is connected and the ICP prompt is honest. Under two weeks is leisurely, not a requirement.

Do we need SDRs?

Not to start. Need them when replies exceed what founders should be answering.

Will it hurt deliverability?

Not if caps and windows are set like a person. See the send windows playbook.

Which tools do you support?

Gmail, Outlook, LinkedIn, Twilio SendGrid, CRM connect, public API.

Pricing?

Get started — Essentials through Scale. Enterprise if you need SSO and pooled credits later.

Is data safe?

UK-registered processing, GDPR rights, published lawful basis. No SOC 2 badge on this site because we will not borrow someone else’s.

Hit the next ARR gate without the five-person floor

Pilot from a connected inbox. Pricing is on Get started — no fake “cost per meeting” SLA.