George Robinson
People buy from people
The smartest buying signal and the most personal first line still fall flat if the prospect has never met you. Relationship is the missing step — and it starts in the feed, not in the inbox.
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ICP
Start with eighty names, not eight thousand
A first campaign is a test of ICP, copy, and windows — not a test of whether the database is large. Large and wrong is how you teach spam filters your brand.
George RobinsonFounder, LeadHootz
The bravest thing a new LeadHootz workspace can do is refuse the 10k export. Eighty well-chosen rows, verified emails, a three-step sequence, real windows, and a human in Unibox will teach you more than a week of “the machine is sending.”
What eighty teaches you
- Whether the titles you asked for can actually take a meeting.
- Whether the icebreaker is a signal or a compliment.
- Whether your cap and window match how you want to show up.
- Whether anyone is sitting in Unibox. If replies rot, volume will only rot faster.
What eight thousand hides
A 0.4% reply rate on a huge list looks like a dashboard. It is often a targeting error with a denominator. You cannot feel eighty bad titles. You can feel eight thousand bounces.
How to grow after
Drop the titles that never reply. Add a signal filter. Enrich the next slice. Then raise the cap a little — not 10x. The agent is good at repeating a motion that already works. It is also good at repeating a motion that does not, if you feed it a lake.
Founders: the two-week path in Founder outbound in 14 days is this essay as a calendar.
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