George Robinson
The price of a miss should be zero
The “30% of your data dies every year” line is a slogan in search of a study. The decay that is real is still enough to make paying for empty rows a finance error.
Read more →Sales, rebuilt around the mailbox
Notes from the floor on finding the right people, enriching without wasting credits, and sending from your own inbox — with windows, caps, and stop-on-reply.
George Robinson
Research recipes beat prompt roulette
Seventy-five percent of quota-hitters already use AI. That is not an advantage. The advantage is asking the same questions every time, so Thursday’s hire does not rediscover Tuesday’s facts on a new invoice.
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George Robinson
Unibox is the control room, not a nice-to-have tab
Reps get about two hours a day that count as selling, and they say the relationship is the job. A dashboard of emails sent is how you avoid both. Unibox is where you grab the stick.
Read more →Compare your stack
LeadHootz versus the usual patchwork
Not a logo wall. The jobs you already pay five tools to almost do.
Fuel the motion this week
Find, enrich, send from your mailbox, and sit in Unibox when they answer.