Research recipes beat prompt roulette

Chat-shaped products train people to be clever once. Then the clever prompt lives in someone’s head. The next hire asks the agent something adjacent and gets a different shape of research. Clients notice. Finance notices when you re-run the same questions as new credits.

LeadHootz playbooks are reusable research recipes: extra fields, firmographics, custom questions, tone. Create one, attach it when you enrich or run the agent. On the grid you can add AI columns (“recent funding”, “tech stack”) without exporting.

This is not “prompt engineering is over”

Plain-English Find Leads prompts are still how you describe an ICP. Playbooks are how you describe what good research looks like after the list exists. Mixing those two jobs in one chat box is how you get poetry instead of a column you can sort.

Make the recipe boring

Boring means: every row gets the same questions. Every teammate can see the same fields. The share link shows the same story the campaign will use. When the ICP changes, you edit the playbook — you do not hope the next prompt remembers.

Start here: AI playbooks and custom columns.