Outbound vs inbound campaigns

Outbound campaigns enroll a lead list into a sequence: email, LinkedIn, or both. The wizard walks ICP, list, copy, and schedule. Daily send caps and day-of-week windows are required so sending stays human.

Inbound is the opposite motion. AI Inbound tracks who visits your site (campaign traffic or organic). High-intent paths such as pricing or demo pages bubble up so you can follow up while interest is fresh — including people who were never on your outbound list.

Most teams run both: outbound to create conversations, inbound to catch demand you did not have to chase.