Data-Ready or Dead Weight: CRM Health Check

AI outreach is only as good as the records it can reach. A short audit before you enroll a campaign.

Bad CRM data does not become good because you added an agent. Run this before a large enroll.

Audit

  • How many contacts have no work email? Enrich before you send.
  • How many emails bounced last quarter? Do not re-enroll them blindly.
  • Are companies and people duplicated across lists? Campaigns skip already-worked contacts on enroll — keep one list of record.
  • Are titles and seniority usable for icebreakers, or is everyone “Staff”?

Fix in LeadHootz

Import or Find Leads → enrich verified email → optional mobile on the hot slice → share for review → enroll. The public API can push the same enrichment back into CRM on the same credits.

Keep it clean

Failed and bounced sends stay in Unibox. Do not delete them from the CRM without recording why. Next quarter’s agent will otherwise rediscover the same dead rows.

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