Sales, rebuilt around the mailbox

Notes from the floor on finding the right people, enriching without wasting credits, and sending from your own inbox — with windows, caps, and stop-on-reply.

People buy from people

13 min read

George Robinson
George Robinson

People buy from people

A buying group picks a vendor it already knows, then uses the sales call to validate the choice. Your sequence is not the relationship. It is the audition you failed by arriving as a stranger.

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Fuel the motion this week

Find, enrich, send from your mailbox, and sit in Unibox when they answer.