Technical (SDWAN)

Case Study: How LeadHootz Helped SDWAN Boost Sales with Smart Lead Generation Automation

“Since using LeadHootz our SEO has vastly improved, gaining us rankings in the top 4 listings on page 1 of Google, Bing and Firefox for virtually every SEO term important to us, and our competitors. The campaigns cut the time it usually takes to get new or unranked web pages onto page 1 by two-thirds – we’ve gained top rankings in as little as 3-5 weeks instead of months.”

— Kelly Rogers, Co-founding Partner & CMO, SDWAN

Client Overview

Company: SDWANN
Industry: Network Infrastructure & SD-WAN Solutions
Headquarters: Manchester, UK
Employees: 50+
Website: sdwan.com

The Challenge

SDWAN was expanding rapidly and needed a scalable way to generate qualified leads without overburdening their sales team. Traditional outreach methods were time-consuming, inconsistent, and lacked the personalization needed to engage IT decision-makers effectively.

Objectives

Increase the volume of qualified leads
Automate outreach while maintaining a personal touch
Improve conversion rates from cold outreach
Free up sales reps to focus on closing deals

The Solution

SDWAN partnered with LeadHootz, a cutting-edge lead generation automation platform, to streamline and scale their outbound efforts. The implementation included:

Automated LinkedIn and email outreach to targeted IT and procurement professionals
Smart sequencing with personalized messaging based on industry, role, and company size
Real-time lead tracking and engagement scoring
CRM integration to ensure seamless handoff to the sales team

Implementation Timeline

Week 1–2: Target audience definition and campaign setup
Week 3: Launch of multi-channel outreach campaigns
Week 4–8: Optimization based on engagement data and A/B testing

Results

3x increase in qualified leads within the first 60 days
22% response rate on LinkedIn outreach (industry average: ~10%)
15% increase in sales pipeline value
Time saved: Estimated 20+ hours/week per sales rep
ROI: Campaign paid for itself within the first month

Conclusion

By leveraging LeadHootz’s automation and smart targeting, SDWAN was able to scale its outreach, improve lead quality, and ultimately drive more sales—all without increasing headcount.