In order to follow the video you will need to create a Microsoft Azure account.
You can also use other cloud providers such as Google Cloud or Amazon AWS.
If you prefer to run LeadHootz directly on a Mac you can use a Windows emulator.
Why should I use a virtual machine?
It's often easier to run LeadHootz on a virtual machine if:
Does my virtual machine need to be close to my own geographical location?
The nearer the better. Having your cloud provider as close as possible when using your social media platforms is more normal.
Why should I turn of my virtual machine if it's not being used?
Most cloud providers charge on the basis of usage. Microsoft Azure call's this compute time. Your monthly costs are calculated based on the amount of time your virtual machine is running, so if you can turn it off when not being used, do so.
If you don't save the IP address then you will need to keep on updating the remove desktop login each time you login. You can see the IP address here.
Please be aware that unless you have an enterprise plan that you will not be able integrate email providers that use port 25. In you plan to use email, you will need to setup a SendGrid account.